
OUR STORY
Strong is not a look, it's a way of living.
Our story begins with two women who found themselves in the fitness industry, once upon a time, as bodybuilding athletes. Linora competed in the bikini category, while Jacqie took on multiple competitions in the figure division. Their paths crossed at a fitness workshop, and from that moment, a strong and steady friendship was formed.

Jacqie became Linora’s bikini posing coach, and together, they embarked on their first big project—a retreat in 2019. It was a success, but just as momentum was building, the pandemic put things on hold. Fast forward to today, their shared passion for fitness, wellness, and empowering women has led them to create SheCollective.

With Linora’s background as a radio announcer and emcee, combined with her deep understanding of fitness and wellness, she uses her platform and entertainment skills to raise awareness about women's health in a way that’s engaging and relatable. Jacqie, with her extensive experience in coaching and her transition into hypnotherapy, brings a holistic approach to helping women find their inner and outer strength.
Together, they’ve built SheCollective—a space where women can come together, learn, grow, and support each other in their health journeys. Whether it’s through fitness, education, or mindset work, they are on a mission to ensure every woman feels strong, confident, and empowered in her own skin.